Increase sales using a variety of different signs. Choose from banners, metal sign holders, and signs of any shape and size made from many different materials. Retail Signage is an effective way of creating excitement and allows you to highlight in-store promotions. Check out our selection of Open/Closed Signs, Clip On Sign Holders, Sidewalk Signs and more!
Retail Store Signage Design refers to any kind of visual store graphics that you have that displays information to your customers about your business and your products. Signage for retail stores can vary in form and size based on location and intent, but whether it be an expansive banner or a billboard, they all have the same purpose – to drive foot traffic to you and communicate with your customers. From your store front, to banners, to barricades and every piece of your retail store signage. Your signage design is a vital part of your business. It will be the first impression that many customers have of you and is one of the most important sales tools that you have.
Exterior Retail Store Signage
Exterior signage is arguably the most important kind in physical retail because it is what gets customers through the door. A new customer will have less faith in a business whose signage has burned out bulbs, flickering neon or peeling paint. As opposed to your direct competitor across the street who has an eye catching storefront that looks fresh and up-to-date at all times. We understands that your retail space should be a physical representation of your brand and can create eye catching retail store signage that speaks to your target customer and gets that foot traffic through the door.
Interior Retail Store Signage
Your interior signage however, is all about getting them to purchase and should have a more focused intention. We understands this and can create a range of retail interior graphics and POPs that is eye-catching and true to your brand. Purposeful signs directing customers to a certain location or explaining where the dressing rooms are need to be clear and easily understood. Whereas persuasive signs pointing customers to look towards certain products they might not have noticed or a sale that you have on can be a bit more fun and creative. National retail executives will tell you that an effective point-of-purchase sign can influence up to 85% of purchases in a store. Also, major brand producers will pay substantial amounts to a storeowner to acquire this space.
If you want a customer to slow down at any point you can use retail store signage that employs humor or a play on words that make people stop and think. When someone pauses to read a sign and chuckle or share it with a friend, you’ve got a better chance of them seeing the products close by and making a sale.
Both inside and outside your retail store, you must find the right balance between too little and too much signage. Too much, and your store looks cluttered and overwhelming – customers won’t know where to look. Too little, and the store looks unwelcoming and barren.
What Is Signage in Retail?
So, what is retail signage? Signage is all about visual representation. You’re providing information and direction to both your customer base and potential clientele. You might be informing them about your store, office, services, sales, etc. Good signage can serve as the face of your company.
Importance of Signage in Retail
Let’s touch on the importance of signage in retail. The list below allows you to see just how powerful signage can be.
Your retail signage is like a giant megaphone, speaking your existence to the community (and beyond). It generates interest. Best of all, the masses can locate your storefront in a plaza or mall. They know exactly where you are because of your window decal or lobby sign. If they can find you, they can shop at your establishment. If things are too confusing and your store is hidden, customers will often turn around and give up. Worse, they won’t remember you’re there when they finally do have a need for your products.
Clear, Catchy Communication
Retail signage is one of your main lines of communication. This is often the first way your customers hear from you, whether you realize it or not. Perhaps you have news to share, sales to announce, or new products to celebrate and advertise. Your exterior signage is on the frontlines of communication.
But even interior signage can extend vital, persuasive information to your clientele. This is how you make your customer base feel involved. When they are in-the-know, they’re likely to return. They love hearing about upcoming products, services, sales, giveaways, store events, and more.
Finally, we can’t forget about the importance of signage in marketing. Brand recognition isn’t usually about short-term gains. This is about your long-term image. The value is in creating a positive and lasting impression.
Banners, billboards, and store signage are all players in your store’s marketing campaigns. Your signage makes you a part of the everyday rhythm of life. People build trust in your brand every time you use it to communicate. This messaging is reaching the foot traffic in your store 24 hours a day, 365 days a year. Signage is certainly economical when compared to ads on television and radio.